Restaurant seminars


               We combine the practical knowledge of a restaurant owner and bar expert with the financial skills of a CPA

               15 years of providing restaurant seminars (if you have questions, we will be around to provide the answers)

               Seminar Presenters that are recognized leaders in the industry

               Free consulting at the seminar—and free telephone consulting afterwards

               Over the last 15 years more than 15,000 participants have attended these seminars.


If you’re holding a conference, seminar or company meeting and you’re in a restaurant-related industry, then Damon Sheppard is the most dynamic and knowledgeably professional speaker and restaurant industry strategist you’ll find. His speeches are meant not just to inspire, but also to provoke action that leads to better business. He pulls from his extensive experience as a former restaurant owner, consultant, media source, and food and nutrition trends expert to offer real-life stories. He’s able to address the concerns and spur motivations of everyone from line-level staff to senior executives. He’s particularly skilled at establishing broad support for company missions and persuading upper management to embrace a new strategy.


Damon will also research your company or organization and customize his speech to address your particular needs and situation. His mission is to improve your business by giving your attendees the tools to work smarter. Whether serving as your opening speaker or closing keynote for a 500-plus audience, or facilitating an intimate executive retreat, Damon ensures the entire audience leaves invigorated. He doesn’t give a boilerplate talk. He talks to you.

Take advantage of his collective knowledge to avoid common mistakes and give your event the best possible chance of success.


Restaruant Seminars

A Few Topics

Digital Revolution

The new reality of a digitally connected, constantly online world presents new challenges for restaurateurs. A casual, offhand negative comment from a disgruntled guest can be seen by tens of thousands of people and undo the best marketing efforts in a nanosecond. But it also presents new opportunities. Using detailed graphics to clearly decode a confounding topic, Damon Sheppard will show you not only how to defend your brand against Internet trolls but also how to take a proactive stance and put the various platforms of the digital revolution to work for your benefit — without making it a huge time suck.


It’s defined as “the friendly and generous reception and entertainment of guests, visitors and strangers,” but somehow the meaning of hospitality has been lost. Suddenly, the hospitality industry isn’t so hospitable. And guests are noticing. Those who can motivate their staffs to return to the friendly and generous reception will have an advantage over the competition. Damon Sheppard shows you how in this tailored presentation.

 Marketing Mandatories

Marketing is not advertising. It’s a complex, multi-layered discipline that, when instituted properly, drives every aspect of your brand. This program, designed specifically for experienced foodservice marketing executives, provides a structured approach, framework and methodology distinctly designed for food and beverage operations. The procedures are scalable whether applied to a low volume venue, high-producing F&B department, or a global F&B marketing initiative.


The restaurant model hasn’t changed in a hundred years. You offer food for sale, the guest comes in, eats it, pays for it, and then leaves. But everything about that transaction, from what food is served, how it’s prepared, how the guest finds out about it, and even how they pay for it, is subject to the latest trends. The key is not just staying on top of the trends but staying in front of them. With his unique perspective on the inside workings of the industry, Damon Sheppard knows which trends are worth your time and which are passing fancies, and he’ll show you how to tell the difference.


Restaurant Makeovers

Prestigious restaurant consultant Damon Sheppard has engineered successful concept and design makeovers for independents and major chains. In this fast-paced 90-minute session designed for industry innovators, Damon will share his insights and methodologies on budgeting and establishing a timeline — and sticking to both; understanding the lifecycle of a restaurant and putting it to your advantage; and how to implement the right marketing and design. He’ll also explain “branding” and “experience design,” used when innovation isn’t enough.

Through examples of success stories and failures, Damon will show you the holistic approach that produces short and long-term success, improved sales and profits, and the ideal guest experience.

Seminar Fees

Domestic (Continental USA)       $2,500*

Western Europe, Central America, Hawaii, Alaska, Caribbean, Canada                              $4,000*

*Fee is based on day-rate and up to two (2) sixty-minute speeches may be selected.  There is no discount, however, if only one speech is given.  If speeches are required on multiple days or more than two are requested in a single day there will be an increase in total fee. 


Fees & Logistics – Non-Profits & Trade Organizations:

On occasion, Damon Sheppard does provide his speaking services pro-bono to select non-profit, trade and charitable organizations.  If you believe your event warrants pro-bono services because of its unique mission to improve our industry or a disadvantaged group of individuals, please contact us with more details so that we may consider your request.


Fees & Logistics – Audio/Video Recording:

To record Damon Sheppard’s presentation will require a 50% increase to the total speaking fee.  Damon Sheppard maintains the full copyrights to the recorded speech, but will grant a limited and revocable license to reproduce and distribute the recording.  Selling or distributing the full recording to anyone other than attendees of the presentation is prohibited.


Fees & Logistics – Travel:

Damon Sheppard travels from Atlanta, GA’s Hartsfield International Airport.  Flights less than three (3) hours will be booked at economy.  Flights three (3) and in excess of three (3) hours will be booked as Business Class.  When possible, speaker prefers to fly Delta, American, AirTran, Continental or United.


Fees & Logistics – Accommodations: 

Speaker prefers Starwood brand hotels (Westin, Sheraton, W, Element, St. Regis, Le Meridian) when available in destination city.  Check-in will be booked for the night before the speech and include accommodation for the full day of the speech (i.e. two-day minimum).  This is to ensure that your speaker arrives without travel delay and is rested and ready to give your audience a dynamic and high-energy presentation.


Fees & Logistics – Deposits:

 A deposit of 50% of the total speaking fee is required to hold any dates.  Travel costs (including flight and hotel) will be estimated and paid in advance.  The balance of the speaking fee will be paid immediately upon speaker’s arrival, before the speaker’s final speech.  Payment should be made by company check, cashiers check, money order, or bank transfer.  Credit cards are not accepted, however, payment may also be made via PayPal using credit card if client pays for all associated transaction fees charged by PayPal.

 Fees & Logistics – Hand-Outs & Slide Requests

Typically Damon Sheppard does not produce or provide handouts to accompany his speeches.  Upon request, a copy of the presentation will be made available and provided from the speaker’s website.


Past Clients

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